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Tony Banta

#008: Your Clients Are Lying to You
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#008: Your Clients Are Lying to You

 
 
00:00 / 00:21:15
 
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And guess what?! You’re a liar too.

You don’t mean to though; it’s your resistance taking over.

In this episode, Tony explores what resistance really is. To figure out where this resistance comes from, we dig into the neuroscience behind decision making. Michael Gazzaniga, one of the leading researchers in the field of cognitive neuroscience has performed experiments that highlight what he calls an “interpreter module” in the brain that unifies our thoughts and experiences to build our internal narrative.

We all are only able to talk about our experience through this interpreter module. Our minds literally hold us captive to the narrative that our brain holds. This is made up of our experiences

How does this apply to client work? Well the bigger the transformation, the greater the resistance. And the Resistance will use our Interpreter to reinforce our existing narrative that has kept us stuck.

Like everything, there is a range of human behavior at play here. The most unhealthy clients will lash out at you, accusing you of scamming them, cheating them, or abusing them. The most healthy clients will pace themselves for the growth that they can withstand while managing their other work and life obligations. And you will experience countless examples in between those extremes.

The most important leadership skill you can have is to meet The Resistance with what we call the stance of strength. To wrap up this episode, Tony dives into what the stance os strength is and how to use it when client work gets tough.

Production for this episode is made possible by The Client Success System® For more information on the client fulfillment audits and to speak to one of our consultants, go to http://ClientSuccessCall.com

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